What came first, the chicken or this slew of fashionably cool rooster merch? The latter, obvs. Ahead of Saturday's Chinese New Year celebrations, brands have started throwing in their spin on the cooler cousin of all New Years. So you're in the States, and you don't know what to put on for that party in China Town. Fret, not! Here's what you can wear without offending anyone or be looking like a complete, ethnically inappropriate jackass. From sneakers to jackets, the rooster makes a mark in fiercely bold colors, bringing the party right on your physical being. We, at Hook, personally love how the Rooster looks so much better in sequins than the Pig. Check out for yourself.