Maybe it's the way it looks against the fresh snow or maybe it's because we can't let go of last year's Serenity blue, but this icy hue has taken our fancies. It's different this time around, though. The powdery, chalky tone is lighter and less saturated. Less plastic, more ethereal, stuff that makes winter wonderland fantasies real. And it's MADE to be worn head-to-toe (or at least in larger proportions). Own the color and make it fresh in 2017 by keeping it as clean as you can, paired (if at all) with stark black or white. Find the best powder blue steals here on Hook.